work placement

I have started looking at design agencies for my work placement for next year, am doing quite well even though I thought this may be difficult. I have been looking at companies in the south east area, this would work out cheaper for me as I need to think about work next summer to earn my pennies.

my brother from another mother

here is just an email my client sent me.

Dear Boysie,



Thanks for your first draft designs - a good start considering the lack of a precise brief from me. You've now stimulated some more precise thinking from me so here goes: 

Values:

Emerging values are; SERVICE, VALUE, QUALITY, SUSTAINABILITY. There will be more values but for the time being let's concentrate on these. 

Positioning: 

PREMIUM, we will still offer very good value for money but we want to move dramatically away from Tudor Chips which is essentially cheap and cheerful. 



So for example, if we were: 

A CAR - We'd be a BMW not a Ford 

A DESIGNER - Hugo Boss not Top Man  

A DOG - A Labrador not a mongrel 

These are also emerging thoughts which we will refine over time but it's better than no brief at all.  

Typography:

The type face you've used looks pretty spot on, but it would be nice to see some alternatives for choice and comparison. 

Shield:

I've called it a shield because that's exactly what it is. We think we want a crest rather than a shield or a coat of arms. A good point of reference would be the Duchy Foods web site. We like their crest it's a very clean design, premium and memorable. 

Can you please give the design some further thought in the light of the above - thank you.



If I could have your further thoughts with some colour combinations by Friday, that would be most helpful. You might also want to consider how this would look on stationery, signage on the side of the warehouse and on the vans.  

Thank you

Brian

Final logo

What is professional / industrial experience?

Professional or industrial experience is having skills, in this case graphic design, learning and working with an agency / home.

Professional - A person engaged or qualified in a profession, specified activity such as a sport or branch of the performing arts, as a main paid occupation rather than as a pastime.

Industrial - The study of equipment and buildings formerly used in industry.

Why is professional  / industrial experience important as part of PPD?


Getting experience in the industry is a great way to learn new skills as part of my personal and professional development as a graphic design student. I have done work in the past for a few companys, where i produced logos, invoice, headed and compliment papers. Front signage of the company's building and vehicle signage. I found this great experience as it teaches how you deal with different clients, their needs and technicality of final outcomes such as file format or printing.

How do you gain professional / industrial experience and what form does it take?


It is expected that students will learn a great deal while on internship. The learning may incorporate skills relating to technical issues, procedural norms, and personal development.   Students are reminded to maintain a professional attitude to ensure a successful experience for both the intern and the company.


http://www.pey.utoronto.ca/student/internship.htm

What should you aim to gain from professional / industrial experience? 

Student Information

 We are located at 45 Willcocks Street.

The Professional Experience Year (PEY) internship program allows students to apply their knowledge in a 12-16 months project-based professional internship. The length of the placement offers students enough time to be involved in large-scale projects, build relationships with employers and reach professional accomplishments and milestones. Students who elect to participate in the program make industry contacts, gain valuable career skills and obtain significant professional experience before graduation.

The PEY program is focused on the individual development of each student.  It is an intense program that requires commitment to participate in individual and group sessions.

You will develop skills in:

• articulating your experiences
• matching job requirements to your skills set
• preparing resumes and cover letters
• executing interviews

http://www.pey.utoronto.ca/student.htm